Who is Midas today?
Midas is a retailer of consumer goods and services with current
activities concentrated in the automotive aftermarket. Midas manages
one of the country's largest networks of specialist automotive repair
centres and is committed to expanding its services into new markets
and providing better and more convenient service to its customers.
Midas is the market leader in the exhaust service market in Australia.
How does Midas operate?
Midas operates as part of a community of customers, employees, franchisees,
suppliers and consultants. The franchisees and Midas work together
in an open environment based on common goals and mutual trust. Midas
demands integrity throughout the organisation and seeks to work
within the spirit as well as within the letter of the law. Midas
involves its suppliers and consultants in the running of the business
and considers them true partners. Midas delegates authority to its
employees to act and make decisions and encourages its employees
to take an ownership interest in the business by creating an informal
and enjoyable environment which stimulates each person to develop
new ideas and initiate improvements to Midas' methods of operation.
Both employees and franchisees alike can take great satisfaction
from Midas' achievements and can be proud of the part they play
in its success.
Why does Midas exist?
Midas and its franchisees are in business to earn a fair profit
and maximise their shareholders' return on invested capital in the
What are Midas' goals?
Midas has but a single goal. We recognise that to be truly successful
we must strive for total customer satisfaction. Midas has developed
a unique philosophy called "The Midas Promise" to drive
the business towards its goal. The attainment of this goal is elusive
as every customer has individual needs and customer satisfaction
will only be achieved by recognising these and delivering service
specific to each. The customer's perception of his or her experience
with Midas is the only thing that matters and in measuring satisfaction
we accept that the customer's perception is reality. Our assessment
of how well we service the customer is irrelevant as only the customer
can decide if he or she feels satisfied after dealing with Midas.
The attainment of the goal of total customer satisfaction and this
goal alone, must therefore be the first and foremost commitment
of every employee and franchisee in the entire organisation.
What is the Midas promise?
The Midas Promise has been developed as Midas' way of giving value
to customers. It is based on extensive market research together
with Midas' years of experience in dealing with the needs and concerns
of customers. Customers expect and demand value. To a customer,
value means quality product plus quality service at a competitive
The Midas Promise is at the heart of the Midas system. It is Midas'
way of standing out from its competitors. Each member of the Midas
team has a part to play in delivering the Midas Promise in shop
time after time.
We Midas well be the best
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