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Franchising
SUCCESS BREEDS SUCCESSThe Midas story This was the start of many successful Midas businesses. Today Midas is a household name synonymous with quality. In 2003 Midas NZ was sold. Whilst retaining strong ties with the U.S., new store designs and management is focused towards the customer and the franchisee. This will ensure that every one of the existing Midas service centres and new franchisees will enjoy the spoils of success for many years to come. Dealership service without the price tag It begins with an upfront written quote on all repair work. We follow a system of checks and best practice to make sure the job is completed to the standards we have promised. We will even offer to show to our customers the work required to be undertaken prior to the work commencing and the parts that have been replaced. And we back it with the Midas National Network Guarantee which allows customers to return to any Midas outlet around New Zealand. These principles are our guarantee of success. WHAT HAS MADE MIDAS A SUCCESS?Why does Midas exist? What is the goal of Midas? We recognise that to be truly successful we must strive for total customer satisfaction. The attainment of this goal and this goal alone, must therefore be the first and foremost commitment of every franchisee and employee in the entire organisation. How does Midas operate? Midas involves its partners in the running of the business and considers them integral to the running of the organisation. Midas delegates authority to its employees to act and take decisions when servicing customers. Midas encourages its employees to create an informal and enjoyable environment, which stimulates each individual to develop new ideas and initiate improvement to the methods of operation. Only through the endeavours of its franchisees and employees will Midas be the very best in its market. Both franchisees and employees alike can take great satisfaction from Midas’ achievements and can be proud of the part they play in the company’s success. FRANCHISING A PROVEN SUCCESSThe value of franchising The number of cars and light trucks continues to rise. More vehicles mean more maintenance and repair business. Car owners are keeping vehicles longer. This means there will be more maintenance jobs every year – benefiting Midas franchisees. Automotive technology has become too complex for the average car owner to undertake repairs themselves. There is a decline in the number of traditional service stations, 75% of consumer petrol is now sold through self-service outlets. In most cases traditional service stations do not repair cars any more. But Midas does! The average person is becoming more time poor. They do not have the time to be worrying about life’s chores such as car repairs. That’s where Midas steps in. Part of the Car Care System is to provide service excellence with as little inconvenience to the client as possible. For this reason the customer friendly opening hours of our shops have been designed to enable clients on week days to drop in their cars before work and collect them again straight after work. Midas stores are also open on Saturdays. IF YOU'RE A SUCCESS - WE'RE A SUCCESS The Midas franchise system Benefits of buying a midas franchise What’s the value of the midas brand? A brand that has strong recognition is one that consumers will recognise before smaller operators. Ads will be noticed more and consumers will feel safer buying from a brand that they are familiar with and can trust, resulting in more drive to your business THE SUCCESS SYSTEMThe Midas car care system What are the fundamentals of Midas Car Care System? Show and tell Upfront written inspection report Upfront written quote Written guarantee Standards of service Options Marketing and advertising Midas communicates to the customer through main stream advertising such as radio, press and television, local promotional offers and has implemented a very effective direct mail campaign that delivers strong sales results. All advertising is monitored and reviewed to achieve sales results with cost efficiency. Communications HOW WE PROMOTE SUCCESSThe Communication Charter clearly identifies the commitment of the organisation to have an open and honest working relationship; 'the franchisees and Midas work together in an open environment, as a partnership founded on common goals and mutual trust.' These meetings exist to strengthen communications throughout the Midas New Zealand franchise network with the aim of improving the opportunity for success of all parties in the program. The meetings also serve as an opportunity to discuss initiatives. Also most franchisees are in regular contact building a strong mutual support structure. Network Members of the network are recognised and rewarded for hard effort and dedication to the business. THE BENEFITS OF BEING A SUCCESSThe Midas Franchise Incentive Program has been designed to assist the Midas stores to work at optimum capacity. Training, store presentation, staff performance and sales and customer service are indicators that measure performance. Stores are helped to attain goals to achieve the rewards. Franchisees can win one of the major rewards offered to high achievers with a conference in an overseas destination. Purchasing power Midas uses considerable bargaining power to negotiate favourable buying prices on behalf of the network. Midas also assesses the quality of products purchased for the Midas network to ensure shops across the country maintain their high quality standards, thus complying with the Midas Car Care System. Midas products are purchased through a unified supplier network to achieve greater buying power which enables us to successfully compete with the competition. Midas product and service offering Point of sale HOW DO I BECOME A SUCCESS?What is a franchise? Will I run my own business? Do I need mechanical experience? What do I get from my franchise fee? Do I have to own real estate? Can Midas help me raise finance? Can I choose my own staff? Can I speak to other franchise owners before I make a commitment? What benefits do I receive when I sell my Midas franchise? YOUR FIRST STEPS TO SUCCESSRetail business training and development The training program will enable you to build on your own management experiences, develop proactive plans, develop strategies, network with other franchisees, and refine your teamwork and leadership styles to help maximise your bottom line profitability. This training will lead to The FDP course consists of The primary function of training is to change behaviour and achieve the goals of your business through the best use of your people. What to do next We look forward to meeting with you and helping you gain success. To request more information on Midas franchising, please click here. |
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